ZENWO is a lifestyle brand rooted in Eastern metaphysics, dedicated to mindfulness and spiritual wellness. The brand philosophy draws on two dimensions of healing: time/culture (folklore, tradition, history) and space/nature (the natural world and universe), circulating wisdom and energy to support inner balance and growth.

The visual identity reflects the Five Elemental cycles and the flow of energy. The custom logotype is transformative—Z and E rotate into N and W, while O embodies the circular energy field. Brushstroke-inspired forms echo traditional calligraphy, paired with a bold red-black palette that conveys depth and mysticism.

Through circulating and converging energy, ZENWO’s identity embodies the brand’s mission: to awaken the true self and empower individuals to realize their unique life blueprint.