Meet the Founder

Shane Zhong is a highly accomplished design director with over 10 years of experience, specializing in various aspects of design including branding, art direction, digital product, web UI/UX, graphic design, typography, illustration, print, packaging, and motion design. With a strong background in global agency environments, he has had the privilege of working with renowned companies such as McCann Worldgroup UK and boutique digital agencies in the UK, and branding agencies in China. His portfolio spans various sectors, including destination, hospitality, hotels, lifestyle, luxury apparel, fashion, tourism, airports, real estate, telecoms, energy, technology, and FMCG.

Shane is a proud graduate of Central Saint Martins, where he obtained a master's degree in communication design. Central Saint Martins is internationally renowned for its excellence in design education, and Shane's education there has greatly shaped his artistic vision and design philosophy.

Throughout his career, his work has received recognition and acclaim, earning him several prestigious awards from esteemed platforms such as the ONESHOW and the DRUM AWARDS. Furthermore, he has been honored to showcase his work in exhibitions held in the UK and China, including renowned venues like V&A, Somerset House, and the Bi-City Biennale of Urbanism/Architecture Shenzhen.