Meet the Founder

Shane Zhong is a highly accomplished designer with over 10 years of experience, specializing in various aspects of design including branding, art direction, digital product, web UI/UX, graphic design, typography, illustration, print, packaging, and motion design. With a strong background in global agency environments, he has had the privilege of working with renowned companies such as McCann Worldgroup UK and a boutique digital agency in the UK for 8 years. During this time, he gained valuable insights and honed his skills in advertising, digital design, and marketing strategies, contributing to successful campaigns and projects for corporate brands and consumer brands. His portfolio spans various sectors, including destination, hospitality, hotels, lifestyle, luxury apparel, fashion, tourism, airports, real estate, telecoms, energy, technology, and FMCG. Noteworthy projects include the branding and digital experience for Chinatown London, the Chinese visual identity and CNY campaign for Aramco, the digital experience and spatial experience for Canpack, the DOOH campaign for Mastercard, the integrated campaign for Equinor, and the digital experience and social campaign for Verizon, among others.

While Shane's journey in the design industry began in the UK, it was his early experiences in China that laid the foundation for his expertise. Working with a prominent branding agency, he immersed himself in the rich cultural landscape and developed effective branding solutions tailored to the Chinese market. This experience provided him with valuable insights into both the Chinese market and the global market, enabling him to navigate diverse cultural contexts and deliver impactful design solutions.

Shane is a proud graduate of Central Saint Martins, where he obtained a master's degree in communication design. Central Saint Martins is internationally renowned for its excellence in design education, and Shane's education there has greatly shaped his artistic vision and design philosophy.

Throughout his career, his work has received recognition and acclaim, earning him several prestigious awards from esteemed platforms such as the ONESHOW and the DRUM AWARDS. Furthermore, he has been honored to showcase his work in exhibitions held in the UK and China, including renowned venues like V&A, Somerset House, and the Bi-City Biennale of Urbanism/Architecture Shenzhen.