Wevat is a first digital VAT refund provider that has successfully refunded travellers from 88 countries an impressive sum of over €18 million on their shopping. Wevat aims to make the tax-free shopping experience convenient, efficient and trustworthy for travellers with its revolutionary digital solution and customer-focused service.

To effectively communicate these values to a broader audience in need of their services, we developed a Wevat brand character ‘tag man‘ inspired by the shape of the logo. This character is utilized across all communication channels, serving as a recognizable symbol of Wevat. From website to social media to the Wevat app's UI iconography elements, the tag man adds a delightful touch and reinforces Wevat’s brand presence.