“戎馆Jung Haus" is a bespoke jewelry brand. "戎" carries the meaning of weaponry. As for "戎馆," it represents the collection or space of them. In the context of being a bespoke jewelry brand, "戎馆" crafts jewelry tailored for customers that serves as an extension of their self-awareness, embodying personalized armor and weapons for the wearer, exuding strength.

The font design of the brand logo adopts a simple and uncluttered style with sharp angles and gentle curves. The graphic element is shaped like a gemstone, featuring a rigid exterior and soft interior lines, dividing the overall design into bold facets and curved surfaces. Together, the graphic element and the text convey the brand's core philosophy of harmonizing strength and gentleness.