Cocoon Boutique is a fashion brand designed for modern social occasions. It combines luxury and leisure to present an understated, exquisite style which always puts you in the spotlight without compromising your modesty. The design concept of the monograms and patterns come from the brand idea: the pursuit of beauty creates a better life. It visualises the cocoon-to-butterfly transformation by using various design forms of the letter C - merge and break; positive shape and negative shape; superposition. The whole series of monograms applies to every aspect of the brand: clothing, bags, accessories and packaging.